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COORDINATING Minister for Maritime Affairs and Investment Luhut Binsar Pandjaitan revealed a number of strategies carried out by the government to encourage the recovery of the tourism and creative economy sectors in the midst of the COVID-19 pandemic that hit Indonesia.
“So many plenary activities have been affected by the pandemic, especially in the tourism and creative economy sectors. For this reason, strategic and innovative steps are needed so that the wheels of the economy can continue to run,” he said at the opening of the 2021 Tourism & Creative Economy National Coordination Meeting with the theme “Recovery and Growth of the Tourism and Creative Economy Sector” which was held online and monitored from Jakarta, Monday (9/27).
Luhut said the strategy included the Proudly Made in Indonesia National Movement (Gernas BBI) which had been campaigned since last year. Until last July, there were 15 million Micro Small and Medium Enterprises (MSMEs) units that had been onboarding to the digital platform through the Gernas BBI campaign.
This year, the government is also campaigning for the Proud Traveling National Movement #DiIndonesiaAja which will target the domestic market.
“This year we are exclaiming the spirit of Proud Traveling #DiIndonesiaAja. This strategy needs to be strengthened, starting with targeting domestic markets because it is from these markets that the recovery of national tourism will begin,” he said, who is also the Chairman of the BBI Gernas Team.
Luhut said the government also embraced a number of stakeholders to promote Indonesian cuisine through the Indonesia Spice Up the World campaign. Through this campaign, the government targets to be able to export spices with a total of US$2 billion and bring 4,000 Indonesian restaurants overseas by 2024.
“We are also preparing the best concept for medical tourism (medical/health tourism) in tourist destinations,” he added.
In the gaming sub-sector, Luhut said the potential for the game industry in Indonesia reached US$2 billion. He also encouraged the game industry to make a bigger contribution.
“Especially local games so that they can grow in their own country. I hope Indonesian children can work to give birth to new innovations in playing this game,” he concluded. [photo traveltext.id]
