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STATE-Owner Enterprises Minister, Erick Thohir revealed that SOEs are ready to invest in local brands so that these brands can advance to class.
“Therefore, we are also ready to invest in local brands so that these brands can advance to class,” said Erick Thohir in Lamongan, East Java, as monitored online from Jakarta on Saturday (4/09).
According to the Minister of SOEs, his party invests in local brands because not all of the products in e-commerce are foreign products.
“Therefore, yesterday, the President of the Republic of Indonesia, Joko Widodo, emphasized that the local Domestic Component Level (TKDN) is up to 40%,” said Erick.
Erick Thohir also said that the Ministry of BUMN itself had presented Sarinah as a showcase for products made by the nation’s children.
“We have also made storefronts for local brands, namely Sarinah. Sarinah, which used to be a history was almost forgotten, now we wake up from sleep where Sarinah is a showcase for local products,” he said.
According to him, this is what is called an ecosystem where ecosystems can occur if all stakeholders, policy makers, and of course the younger generation take their roles.
“We have something that we already have, namely mutual cooperation. We already have that foundation, so it’s not a new foundation or belief. We already have it in our culture,” said the Minister of SOEs.
Previously, SOE Minister Erick Thohir encouraged investment in local brands or brands created by young Indonesians.
The Minister of State-Owned Enterprises added that our party also launched the Sembrani Fund so that these local brands would invest. Apart from the Merah Putih Fund, which invests in startups. and Sarinah will build storefronts for these local brands.
Erick hopes that this will become an ecosystem, because it is impossible for local brands created by young Indonesians to work independently. Precisely by merging into a unified ecosystem, it can encourage local Indonesian brands. [antaranews]
