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ROLLS-ROYCE will launch a new era of electric power for the brand with the upcoming launch of the Spectre. The Spectre will be the first electric vehicle produced by Rolls-Royce, marking a significant change for the luxury automaker.
According to CEO Torsten Muller-Otvos in an interview with Car magazine, said all new Rolls-Royces will be electric by the end of 2030. We also made the decision that this car will not use electric and combustion power.
“The Spectre is electric only. All future Rolls-Royces, new ones, will be electric only while retaining what characterizes Rolls-Royce. It has to be the most dynamic RR ever in history. And it is,” Muller-Otvos said in the interview.
The Rolls-Royce Spectre 2023 will have Rolls-Royce’s signature proportions and looks, but will be powered by electricity. The design and driving experience will remain true to the brand while incorporating the latest electric technology.
The decision to only offer the Spectre in an electric variant sets a precedent for all future Rolls-Royces, which will also be electric cars.
However, Muller-Otvos confirmed that there will still be fuel-engined Rolls-Royces available for several years, including the Cullinan, Ghost, and Phantom.
Muller-Otvos believes that the transition to electric power will be seamless for Rolls-Royce, as their vehicles are already known for their smooth, quiet and powerful driving experience.
He also sees electric power as a great fit for the brand and its customers, who mostly live in city centers and use their vehicles for short trips. The future of the Rolls-Royce brand is electric cars. The company has been working on electric cars for over a decade and is now ready to launch its first electric vehicle, the Spectre.
While all future Rolls-Royces will be electric, these cars will retain the luxury and driving experience that the brand is known for. More importantly, this transition to electric mobility is in line with the brand’s heritage, as the founders, Rolls and Royce, were both interested in new applications of electricity in vehicles. [sources/photo special]
