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INDONESIA’S Tourism and Creative Economy Minister, Sandiaga Uno emphasized the importance of prioritizing and forming trust between stakeholders so that the practice of applying for loans or debts using YouTube content can run well.
“We need to prioritize and form trust between stakeholders, for example in this case it is the community of creative economy players with financial institutions,” Sandiaga said through his written statement, Friday (02/17), 2023.
According to Sandiaga, this is important to do so that the community of creative economy players and financial institutions have the same understanding of what kind of creative economy intellectual property products can be used as objects of debt collateral.
He also explained that based on Government Regulation (PP) Number 24 of 2022, creative industry players need to fulfill requirements such as having an intellectual property certificate, having a creative economy business financing proposal, and having an engagement related to the intellectual property of creative economy products.
Furthermore, he said, intellectual property assets or content must go through an intellectual property valuation (IP Valuation) process that can determine the market value of these assets. It must be ensured that the intellectual property assets to be pledged can generate measurable economic benefits.
“Based on Article 12 of Government Regulation No. 24, the party authorized to conduct intellectual property valuation is an intellectual property appraiser who has a public appraiser license, or an appraisal panel appointed by a financial institution,” he continued.
Then referring to Article 9, financial institutions, both banks and non-banks, can use intellectual property as an object of debt collateral in the form of fiduciary guarantees for intellectual property, contracts in creative economic activities, and/or collection rights in creative economic activities.
The rapid development of the digital ecosystem, according to Sandiaga, has created a new trend among young people. As a concrete example, most young people today want to become influencers and content creators on blogs (bloggers).
“Not long ago, there was an article that published the results of research on the Google search engine regarding dream jobs around the world. An interesting result is the fact that many Indonesians are looking for and want a job as a YouTuber,” Sandiaga said.
For this reason, he also considered that YouTube content cannot be separated from Indonesia’s huge digital economic opportunities.
Referring to the results of the eConomy SEA 2022 report released by Google, Temasek, Bain & Company, he said that with GMV growth of 22% on an annual basis (yoy), Indonesia’s digital economy reached US$77 billion (around IDR1,170 trillion) in 2022 and will reach US$130 billion (around IDR1,976 trillion) in 2025.
“In line with this data, we can conclude that the opportunities for the digital economy are huge and Indonesia is a potential market,” Sandiaga remarked.
Meanwhile, based on data from Famous Allstars or FAS, the market value of the content creator industry in Indonesia is estimated to reach IDR4 trillion to IDR7 trillion. The value is also estimated to increase five times by 2027. [antaranews/photo special]
