TOURISM and Creative Economy Minister Sandiaga Uno said his ministry is targeting 3,000 tourists from Malaysia at the 2023 Malaysia Association of Tour and Travel Agents Fair (MATTA Fair) in Kuala Lumpur.

“We will expect our presence here to meet the target of 3,000 pax, maybe (the value) is above Rp10 billion, for three days (of the exhibition),” Sandiaga said after opening the Indonesian Pavilion at MATTA Fair 2023 in Kuala Lumpur on Friday (03/17).

The government is targeting 7.9 million foreign tourists to visit Indonesia in 2023. The number of tourists from Malaysia reached 2.7 million people before the COVID-19 pandemic and the figure is expected to continue to increase.

“So we hope to reach that number. That’s why we are back here with enthusiasm and passion. We see this as a positive collaboration with the business world, with ASITA (Association of The Indonesian Tours And Travel Agencies),” Sandiaga said.

He also admitted that he was very optimistic about the target because in the last three years Malaysia still sees Indonesia as their main destination.

According to Sandiaga, the target number of tourists from Malaysia was indeed increased because his ministry was developing new tourist destination routes, such as Pekanbaru-Kuala Lumpur, Pekanbaru-Melaka, Medan-Penang, Pontianak-Kuching, Manado-Kota Kinabalu or the Capital City of the Archipelago (IKN)-Kota Kinabalu.

“So, this is a new potential that we will realize, and we are very confident that this year the target of foreign (tourists) from Malaysia will be achieved. All of that is needed to be able to create 4.4 million new jobs in 2024 from the tourism and creative economy sectors,” he concluded[]