TOURISM Ministry through Minister of Tourism and Creative Economy, Sandiaga Uno plans to invite Coldplay to visit five super priority destinations (SPDs) when the band visits Indonesia. As is known, Coldplay will hold a Music of the Spheres World Tour concert in Jakarta on November 15, 2023.

Because Coldplay has special attention to environmental sustainability, Sandiaga wants to introduce Coldplay to tourist destinations based on sustainable tourism management in Indonesia. In particular, he mentioned Bali, Labuan Bajo and Likupang.

“Especially Likupang because Likupang is the least known. If I can convince Coldplay to promote Likupang, this will be extraordinary,” said Sandiaga in Jakarta, Monday evening, (5/15), 2023.

The Coldplay concert will be held at the Bung Karno Main Stadium (GBK), Jakarta. The Ministry of Tourism and Creative Economy noted that hotel reservations in the GBK area around 15 November 2023 had reached 98%. While in other areas it has reached 40-50% on that date.

Furthermore, Sandiaga also targets the arrival of 10,000-12,000 foreign tourists or foreign tourists when the Coldplay concert is held. This figure reaches 20% of the target of foreign tourist arrivals throughout 2023.

He also admitted that he had received many requests for tickets and recommendations for places to live from his colleagues who are businessmen abroad. Thus, he considered that the Indonesian government should make the best use of this momentum.

Moreover, of all ASEAN countries, only Indonesia and Malaysia had the opportunity to hold a Coldplay concert. Coldplay concerts in Asia were only held in four cities, namely Jakarta, Kuala Lumpur, Kaohsiung and Tokyo. “This means we have to make the best use of it and we have to ensure that it is implemented optimally,” he said.

Sandiaga estimated that the economic impact of the British band’s concert could reach US$20 million-US$25 million. Furthermore, he said he was optimistic that this agenda would contribute to the target of creating 4.4 million new jobs in the new year. [ special]