PROVIDING excellent service can be an effective way to improve the quality of Indonesian tourism. The challenge now is not only to increase visits but also the quality of visits.

According to Martini Mohamad Paham, Deputy for Resources and Institutions at the Ministry of Tourism and Creative Economy said it is very important for residents around the Tourism Village to be able to recognize, develop and market the potential in their area. It doesn’t just stop there, tourism actors are also expected to be able to improve the quality of visits by paying attention to cleanliness and comfort during visits.

He explained, the way to improve the quality of tourism that can be done by tourism actors is to provide excellent service in accordance with the values of Sapta Pesona (safe, orderly, clean, cool, beautiful, friendly and memorable).

“Provide excellent service and implement the CHSE (Cleanliness, Healthy, Safety and Environmental Sustainability) protocol,” he said while addressing around 800 residents of the participating tourist villages.

In line with that, Adyatama Tourism and Creative Economy Associate Expert, representing the Tourism HR Development Directorate as the executor of the activity, Glori Hastanto said that by developing citizen tourism it can bring economic benefits.

“If we can maximize the potential of the village and get tourists to come, then later we can earn money. People who come for tours will have a positive impact on residents from an economic standpoint,” he said.

The Borobudur Temple area which has been designated as a Super Priority Tourism Destination (DPSP) has many supporting tourism villages. Tourism potential that can be developed starts from nature tourism, agro-tourism, cultural attractions and the development of various creative economic products in the form of crafts, souvenirs to local culinary delights. Participants who took part in this activity included tourism village actors and activists such as Pokdarwis, Village Owned Enterprises (BUMDes), micro, small and medium enterprises (MSMEs), cooperatives, tour guides, Karang Taruna to Family Welfare Empowerment (PKK) mothers.

To explore the potential and raise awareness of the actors and activists of supporting tourism villages in the Borobudur Temple Area, especially after the pandemic, the Ministry of Tourism and Creative Economy held Tourism Awareness Socialization 5.0 on 20 and 21 May 2023, in eight Tourism Villages in Borobudur District, Magelang Regency, namely; Kebonsari, Ngadiharjo, Giripurno, Giritengah, Sambeng, Acquaintance, Bigaran, and Majaksingi

Tourism Awareness 5.0 socialization is the initial stage of a series of Tourism Awareness Campaign Programs which have been taking place in 65 Tourism Villages since 2022 in 6 Priority Tourism Destinations (DPP) and continued with 90 Tourism Villages in 2023 which focus on humans (people centered tourism) to develop and strengthen the tourism ecosystem with the full support of the World Bank.

On that occasion, Slamet Achmad Husein, Head of the Tourism, Youth and Sports Office, Magelang Regency invited participants to help rebuild the various potentials that existed after falling asleep during the pandemic.

“The Ministry of Tourism and Creative Economy/the Tourism and Creative Economy Agency has designed a program of outreach, mentoring and inviting resource persons to help us. Therefore, let’s make the most of this opportunity,” he said.

Previously, Tourism Minister, Sandiaga Uno stated that currently the tourism sector must move quickly again after the pandemic. Therefore, to accelerate the growth of the tourism sector, Sandiaga is pushing for various programs, one of which is the Tourism Awareness Campaign Program 5.0.

With this sustainable program, it is hoped that residents in tourist villages that support priority tourism destinations will be able to recognize, develop and market their potential to attract tourist visits. [antaranews/photo special]