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THE POKEMON Company collaborated with Garuda Indonesia and the Ministry of Tourism and Creative Economy by designing two aircraft units with the design of the main Pokemon character, Pikachu, to enliven domestic tourism and make Indonesia a tourist destination for foreign tourists. Currently, the design process is being discussed from both sides.
According to the Corporate Officer of the Asia Business Division of The Pokemon Company, Susumu Fukunaga, in signing the collaboration between The Pokemon Company and Garuda Indonesia, Tuesday (5/30), 2023, said that currently the design is being discussed with Garuda. I was really looking forward to the design being completed. We hope that this project will go well and ask for your support.
Susumu explained that the first project ‘Pokemon Air Adventures’ will begin in 2021 in collaboration with Skymark Airlines, an airline from Japan. Until now, The Pokemon Company has collaborated with five airlines in the world.
“We want to create fun initiatives and programs to motivate people to travel. It will be operational soon. We will try our best to make this project run as well as possible,” he said.
Meanwhile, President and CEO of Garuda Indonesia, Irfan Setiaputra said the existence of an aircraft with the Pikachu design would provide a different experience for passengers. Apart from that, this Pikachu-designed plane is also for tourism.
“Everyone must know what Pokemon and Pikachu are and can experience this,” said Irfan.
Regarding tourism, M Neil El Himam as Deputy for Digital Economy and Creative Products at the Ministry of Tourism and Creative Economy said that in 2022, the number of tourists will increase by 19.82% from the previous year. This amounts to 748 million tourist trips.
In 2023, President Jokowi is targeting foreign tourist visits of 8.5 million tourists and 1.4 billion tourist movements across the archipelago. Foreign exchange from tourism is also targeted to reach US$5.95 billion.
He explained, the Pokemon festival at Pantai Indah Kapuk (PIK), North Jakarta some time ago, had attracted 1.4 million visitors. With the collaboration to make Pikachu designs on Garuda Indonesia aircraft, it is believed that it will move domestic and foreign tourists.
“This can have a big impact on tourism and the creative economy. Encouraging the tourism industry and its derivatives, such as hotels, transportation, culinary and opening business fields and improving the economy of the people in the vicinity,” Neil concluded. [traveltext.id]
