JETSTAR airline has unveiled its new livery to usher in a new era of low-cost travel and prepares to celebrate 20 years in the air. The collection was designed by renowned Australian fashion designer, Genevieve Smart, who worked with Jetstar’s 40 pilots, cabin crew and airport operations teams for 12 months to perfect the final design.

The new uniform will be worn by the airline’s more than 5000 frontline team members across Australia as well as New Zealand, Japan and Singapore-based airline Jetstar from late 2024. The new uniform for pilots will switch from the traditional black to blue and will feature stylish cuts, new epaulettes and neck scarf options.

According to Jetstar Group CEO, Stephanie Tully, the uniform represents a beginning and a new era for the airline, Jetstar employees and customers. We listened to our employees and together we wanted to create a uniform that we would be proud of and reflect how far we’ve come as we enter our third decade of operation.

“With help from Genevieve Smart, the new uniform collection was designed to meet everyone’s needs and give our crew members the freedom to choose the type of uniform they want to wear. Sustainability has been an important part of the process, including ensuring that current Jetstar uniforms can be reused become a new product,” he said.

He explained that the new uniform appearance comes as we celebrate our 20th anniversary in May and increase our investment in new aircraft, new routes and new cabins for our wide-body fleet on our international routes to help customers fly to more places with more often and more economically.

Meanwhile, Jetstar Asia Crew Performance Manager, Raffaele Bin Aziz, who took part in the project, admitted that he couldn’t wait to start wearing the new uniform at work. It was a pleasure to be a part of this process after providing our input to ensure the final product was modern, professional, comfortable and reflective of our brand.

“This uniform is the result of months of extensive collaboration and testing and I am very proud of what we have helped to create,” concluded Raffaele. [sources/photo special]