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THE VIETNAM National Authority of Tourism (VNAT) has signed a Memorandum of Understanding (MoU) with VFS Global, a global leader in trusted technology services facilitating secure mobility for governments and the public. This partnership aims to promote Vietnam as a preferred tourism destination across several key markets, including Indonesia.
The MoU signing took place in Hanoi on August 6, 2026. The collaboration seeks to showcase Vietnam’s diverse tourism attractions and boost international visitor numbers through coordinated promotional activities.
Under the agreement, Vietnam’s various destinations, tourism experiences, and travel options will be promoted through VFS Global’s extensive network of service points in priority countries. This network encompasses Visa Application Centres (VACs), digital platforms, communication channels, information counters, and VFS Global digital displays.
The partnership also covers destination promotion programs, participation in international tourism trade shows, business networking initiatives, and collaboration with tourism industry stakeholders, travel partners, and strategic clients.
According to Nguyen Trung Khanh, Chairman of the Vietnam National Authority of Tourism, said I would like to express my sincere gratitude to VFS Global for the established cooperation and partnership. VFS Global currently operates over 4,200 service centers across 169 countries and territories.
“This vast international network provides direct access to key markets and potential traveler segments. I am confident that through this partnership, Vietnam’s image and information as a tourism destination can be promoted more consistently, widely, and effectively via VFS Global’s network, particularly in our target markets,” he said.
Likewise, Simon Peachey, Chief Operating Officer – China, Australasia & RCIS at VFS Global, remarked, “We are honored to partner with the Vietnam National Authority of Tourism to support the promotion of Vietnam as a premier tourism destination.” As Vietnam aims to attract 45–50 million international tourists by 2030, this long-term partnership arrives at a pivotal moment for the growth of the country’s tourism sector.
“By combining VNAT’s expertise in destination promotion with VFS Global’s extensive service network, we hope to inspire more travelers to explore the rich culture, natural beauty, and diverse unique experiences Vietnam offers, while simultaneously supporting the country’s tourism growth targets,” Simon affirmed.
Alongside the expansion of its tourism service portfolio, VFS Global has built robust regional and global capabilities to complement its core visa services business. With 16 years of experience in tourism promotion, VFS Global’s Tourism Services unit has supported over 27 destinations worldwide through destination marketing, market development, and collaborations with tourism industry stakeholders.
Vietnam targets an annual growth rate of 15–18% in international tourist arrivals, aiming to reach 45–50 million visits by 2030. In 2025, Vietnam’s tourism industry achieved a significant milestone by welcoming over 21 million international visitors for the first time.
For 2026, Vietnam targets 25–27 million international tourist arrivals. Regarding the Indonesian market, Vietnam recorded 200,000 tourist visits throughout 2025, while 130,000 Indonesian tourists visited the country in the first six months of 2026 alone. [sources/special photo]
