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MINISTER of Tourism and Creative Economy, Sandiaga Salahuddin Uno hopes that the Appreciation of Indonesian Creation (AKI) 2021 can help revive the potential, enthusiasm and income of players in the creative economy (ekraf) industry who are affected by the COVID-19 pandemic.
The Appreciation of Indonesian Creation is a program of the Tourism Ministry that will provide assistance to creative economy players in the culinary, craft, fashion, music, film, animation, application and games subsectors in 20 cities/regencies in Indonesia through increasing the capacity of creative economy actors in the creative economy ecosystem. as well as exhibitions.
Entrepreneurship training and mentoring will later cover business models, intellectual property rights, digital promotion, financial and investment planning, and creativity.
“Through the 2021 Indonesian Creative Appreciation (AKI), it is expected to be able to provide opportunities for people to be able to raise the potential, enthusiasm and income of players in the creative industry, especially in the culinary, crafts, fashion, music, applications, games, films and animation subsectors that fell due to the effects of the pandemic COVID-19 so that later it can increase competitiveness, produce products that are ready to compete in the creative product market both nationally and internationally,” Sandiaga said.
President Joko Widodo has said that the creative economy is expected to become the backbone of Indonesia’s future economy. This is considering the potential of the creative economy as an alternative source of new economies to increase GDP (gross domestic product) and increase the community’s economy, especially in the industrial era 4.0.
“Through the 2021 Indonesian Creative Appreciation, it is hoped that new figures and products that drive the creative economy can make Indonesia proud in the eyes of the world by stimulating ideas, ideas, creations, and network expansion,” Sandiaga stated.
The series of 2021 Indonesian Creative Appreciation events began with launching activities, then continued with the registration process through the official website www.apresiasikreasiindonesia.com. Participants who meet the requirements will be curated into 20 participants per each city to take part in the exhibition and bootcamp.
The 20 districts/cities are Bogor, Tasikmalaya, Bandung, Semarang, Surakarta, Wonosobo, Jepara, Banyumas, Pekalongan, Banyuwangi, Blitar, Surabaya, Malang, Denpasar, Lombok, Medan, Palembang, Lampung, Makassar and Balikpapan.
Meanwhile Deputy for the Field. The Ministry of Tourism’s Digital Economy and Creative Products, Muhammad Neil El Himam said later the event will be packaged in creative talk shows and workshops where participants can attend offline and online through digital platforms, film festivals, live music performances and the peak event, the 2021 Indonesian Creative Appreciation Week, which will be held in December 2021.
One of the creative economy representatives, he continued from the film sub-sector, Lola Amaria, assessed the high potential of the tourism sector and Indonesia’s creative economy which are very harmonious to be raised collectively. He said that in 2016 he made a film in Labuan Bajo, East Nusa Tenggara with the title “Labuan Hati” which was able to highlight the beauty of the tourist attraction which is famous for the Komodo National Park.
“Tourism, film and the creative economy are three things that are closely related. I brought the film ‘Labuan Hati’ to several countries in Europe at the same time to promote tourism in Indonesia, so that Bali is not only famous there. I learned from American films that always put the name of the city in one of their promotional efforts such as “Leaving Las Vegas”, “New York, I Love You”. I hope that including the names of cities in Indonesia is also an effort to promote tourism in the country,” he concluded. [traveltext.id]
