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SOUTHEAST Asia travel platform Traveloka has established a strategic partnership with Switzerland Tourism, Swiss Travel System AG, and KKday with the aim of expanding the reach of travel activity products to consumers in Indonesia and Southeast Asia.
According to Traveloka President Caesar Indra, said as a leading travel platform, Traveloka makes consumers the main focus in running its business and reaches more consumers both regionally and even globally.
“This strategic partnership not only enables us to serve more diverse market segments, especially in Indonesia and Southeast Asia, but also opens up opportunities for strategic partnerships with favorite tourist destination countries in the world,” he said in an official statement received in Jakarta, recently.
This agreement was marked by the signing of a Memorandum of Understanding (MoU) regarding this multi-party strategic partnership.
This partnership also marks great trust in Traveloka, as well as strengthening Traveloka’s position which continues to focus on providing comprehensive travel services to meet the needs and aspirations of consumers from various segments.
Traveloka sees a 4-fold increase in transactions for flights to international destinations, including Europe, in the first semester of 2023. For European destinations, Switzerland is also a preferred destination.
Even searches for flights from Indonesia to Switzerland and hotels in Switzerland have also increased since the pandemic (2019) by almost 4 times compared to the recovery period in 2022.
The highest period for travel to Switzerland is recorded in the year-end holiday period from November to December. The enthusiasm for traveling is also visible in the summer, between May and June.
Various interesting activities in Switzerland are the search targets for loyal Traveloka consumers. The five activities most popular with Indonesian tourists in Switzerland include the Swiss Travel Pass, Swiss Half Fare Card (half price access for train, bus, boat, and cable car tickets), Interlaken and Grindelwald Tours, Zurich City Tours and Tours, and Lindt Home of Chocolate in Zurich.
Meanwhile Director Southeast Asia, Switzerland Tourism, Batiste Pilet said that after the pandemic, the Swiss tourism industry was starting to feel optimism about recovery.
“Swiss Tourism data records that the number of Indonesian tourists staying overnight in Switzerland even grew 11 percent from January to July 2023, when compared to the same period in 2019. We are very enthusiastic about establishing a partnership with Traveloka, so that more and more tourism fans from Indonesia will visit interested in visiting and exploring Switzerland,” said Pilet.
Various other exciting activities can also be done in Switzerland, including enjoying the panoramic train which is part of the Grand Train Tour of Switzerland, sailing the beautiful rivers in Switzerland, visiting cultural centers and museums, and getting your adrenaline pumping with various winter sport activities such as skiing, and snowboarding.
“Indonesian people really like the Swiss Travel Pass, a ticket for all access in Switzerland. “This can be seen from the increase in the number of bookings by 179 percent during the first eight months of 2023, when compared to the same period during the 2019 pandemic,” said Head of Market Management, Swiss Travel System AG Fausto Zaina.
The Swiss Travel System is present as an integral part of travel planning for tourists from all over the world. Through world-class connectivity services, the Swiss Travel System is here to support a safe, comfortable and always reliable travel experience.
On the same occasion, Liu Weichun, COO of KKday said that his party was enthusiastic about welcoming this partnership.
“Our specialty focuses on providing extraordinary experiences, inviting travelers to explore unique and hidden tourist attractions in Switzerland. “By integrating our inventory of tourism products with Traveloka, we are confident that we can increase sales of travel products while creating travel plans that reflect the beauty of Switzerland,” he said.
The signing of this Memorandum of Understanding is clear evidence of Traveloka’s efforts to build a sustainable, world-class tourism ecosystem. [traveltext.id]
