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INDONESIA’s Minister of Tourism and Creative Economy, Sandiaga Uno said that the creative economy sector will be Indonesia’s future economy, so business actors, especially the younger generation are expected to be able to play a role as a catalyst for the sustainability of the creative economy in the country.
Sandiaga in the Creative Circle Connection event held at Urban Forest Cipete, Jakarta, Tuesday (08/20), 2024 said that currently the value added of Indonesia’s creative economy has reached IDR1.4 trillion, placing Indonesia in the top three in the world as a country with the largest creative economy contribution to GDP.
“And we must be proud that in the speech on August 16, the President for the first time showed the value added of the creative economy in his state of the nation address,” Sandiaga said.
Furthermore, Sandiaga explained that the United States is in first place with Hollywood, followed by South Korea with K-pop and K-drama. It is possible that if the entire younger generation accompanies the development of the creative economy in Indonesia, this sector will skyrocket to first place in the next few years. “Because the creative economy is the future economy of Indonesia,” he remarked.
To promote this, the content presented in creative economy products must certainly prioritize authenticity and relevance, and become the talk of the town (talkable) among the public.
“I see that content is king, but packaging is queen. When content meets packaging, it becomes a kingdom. And the key to a kingdom is innovation, customization and collaboration,” Sandiaga affirmed.
In line with Sandiaga, USS Network’s Sayed Muhammad believes that the creative economy in Indonesia is starting to grow rapidly. However, what can differentiate one brand or product from another is what is called content. “Because content is what creates the brand image of a product,” Sayed noted.
Likewise Manual co-founder Hadi Ismanto said that to become a creative actor, one must be attentive to the needs of the community, which is accompanied by quality, authenticity, and no less important is storytelling.
“This community really cares and is very demanding about quality. That if they want to go to a coffee shop, a restaurant, or shop for a local brand, they want to know the context, the storytelling. And the authenticity that the brand brings,” Hadi admitted.
Creative Circle Connection itself is present as a new collaboration platform that connects creative business players with BPD HIPMI Jaya and Minutes of Manager, which acts as a liaison between the business and professional world.
With the full support of BPD HIPMI Jaya and strategic collaboration with Minutes of Manager, this event not only functions as a meeting place, but also as a catalyst to create new business opportunities and strengthen the creative economy ecosystem in Indonesia by bridging collaboration between business actors and professionals. [sources/photo special]
