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PREFERRED Hotels & Resorts, the world’s largest independent hotel brand, is set to expand its global portfolio with eight new luxury openings across key destinations.
From a meticulously restored 19th century mansion in the cultural heart of Morocco to a contemporary boutique retreat in one of Mexico City’s most vibrant neighborhoods, these bold new additions showcase a diverse range of experiences. Each property invites travelers to connect meaningfully with its surroundings through distinctive design, authentic character, and a strong sense of place.
“Our 2026 new hotel list reflects the powerful shifts captured in our Luxury Travel Report, where a significant majority of global luxury travelers are prioritizing authenticity, thoughtful curation, heritage, and meaningful ‘legacy moments’,” said Lindsey Ueberroth, Chief Executive Officer of Preferred Hotels & Resorts.
She explained that with expectations rising around personalization and purpose-driven travel, the remarkable openings in our portfolio, including four new Legend properties, deliver the individuality and depth today’s travelers value most. We are also seeing notable momentum across our I Prefer Hotel Rewards loyalty program, reinforcing those guests increasingly seek independent hotels that recognize them as individuals rather than room numbers. These additions represent thoughtful growth for our brand and elevated choice for travelers worldwide.
New opening highlights include: (1). The Newman (London, United Kingdom) – launching February 2026 (Legend Collection), (2). Romègas Hotel (Valletta, Malta) – launching Q1 2026 (L.V.X. Collection), (3). The Cooper (Charleston, South Carolina, United States) – launching March 2026 (Legend Collection), (4). Gran Hotel Claridge Granada (Granada, Spain) – launching April 2026 (L.V.X. Collection), (5). Palais Jamaï Fès (Fes, Morocco) – launching Spring 2026 (Legend Collection), (6). Serras Sevilla (Seville, Spain) – launching Spring 2026 (Legend Collection), (7). Pendry Mexico City (Mexico City, Mexico) – launching 2026 (L.V.X. Collection), (8). The Stelle (Park City, Utah, United States) – launching Winter 2026 (L.V.X. Collection and Preferred Residences).
Additional Preferred Hotels & Resorts members slated to reopen in 2026 following extensive refurbishments include: (1). Boar’s Head Resort & Birdwood Mansion (Charlottsville, Virginia, United States), L.V.X. Collection – Opening March 2026, (2). Hôtel California Paris (Paris, France), Lifestyle Collection – Reopening Q3 2026, (3). Hotel Metropole Geneve (Geneva, Switzerland), Lifestyle Collection.
Through its four global collections – Legend, L.V.X., Lifestyle, and Preferred Residences – Preferred Hotels & Resorts connects travelers to luxury hospitality experiences that meet their life and style preferences. Whether choosing an iconic Legend Collection resort for a milestone family celebration or a vibrant Lifestyle Collection hotel for a city break with friends, each member property is aligned with one of the four collections, guiding travelers on the type of luxury experience offered. [sources/photo special]
