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WHITESKY Group Founder and CEO, Denon Prawiraatmadja, officially launched his second book, “The Unseen Rules of Business: Organizing and Designing the Mindset of a Business Leader,” at an event held at Gramedia Grand Indonesia, Jakarta, Saturday (05/9), 2026.
The launch of Denon Prawiraatmadja’s book is a significant milestone, highlighting not only his professional journey as an industry leader but also his rarely exposed personal side, particularly the role of family in shaping that journey.
At the book launch, Denon was accompanied by his wife, Marisa Lungo, who shared her insights into the family side behind his success as CEO of Whitesky Group.
Marisa Lungo is known as a former model and public figure of Indonesian-Italian descent who was popular in the 1990s and early 2000s, as well as the winner of Wajah Femina in 1994. Currently, Marisa focuses more on her family, supporting the growth and development of her three children, who are studying in Indonesia and abroad.
Marisa’s presence at the launch of the book “The Unseen Rules of Business” illustrates that behind a leader’s success, the role of family is a crucial foundation in maintaining a balanced life.
“At home, Denon remains a humble person and is present for his family. I see how the values he lives by daily are also reflected in this book,” said Marisa Lungo.
The book “The Unseen Rules of Business” by Denon Prawiraatmadja highlights various leadership principles that are not always apparent on the surface, but play a significant role in shaping a leader’s thinking and decision-making.
In the book, Denon discusses how experiences, pressures, and dynamics in the business world shape mindsets that ultimately become the foundation for running an organization and facing various challenges.
Denon emphasized that success is not only measured by professional achievements, but also by how one maintains balance in life, including in family relationships.
“Success isn’t just about what we achieve externally, but also how we maintain balance in life. Family has been an integral part of my journey,” said Denon Prawiraatmadja.
The launch of Denon Prawiraatmadja’s book was presented in an interactive talk show format, followed by a question-and-answer session and book signing. The event was open to the public and attended by a wide range of people, from professionals and businesspeople to the younger generation.
The enthusiastic turnout demonstrated that discussions on leadership, business mindset, and self-development remain relevant and sought-after topics.
Through his second book, Denon Prawiraatmadja hopes to provide readers with a broader perspective on leadership that focuses not only on strategy and results, but also on process, values, and balance in life.
The book “The Unseen Rules of Business” is expected to serve as a reference for readers seeking a deeper understanding of how to build a strong mindset, make wise decisions, and more fully fulfill their leadership role. [traveltext.id]
