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CELEBRATING its second anniversary this year, ARTOTEL Gelora Senayan Jakarta (AGSJ) introduces “GELORAFIED: The Continuum of the Second Chapter” as the spirit of its ongoing journey, representing continuity, creativity, cultural growth, and evolving artistic identity.
According to ARTOTEL Gelora Senayan Jakarta’s HRBP Manager, Budi Trisna, in a press conference on May 18, 2026, said the theme “The Expression” was chosen to represent the expression of the hotel’s identity through creativity, art, and a more personalized hospitality experience.
“This isn’t just about creating uniforms. We want to build both hotel branding and employee branding. We want all employees to feel proud to wear uniforms created by Indonesian designers,” said Trisna.
The Expression, an exclusive fashion showcase unveiling the hotel’s latest uniform collection in collaboration with celebrated designers Danjyo Hiyoji and Prazukyo, was a continuation of the hotel’s evolving creative journey, where fashion, culture, hospitality, and contemporary artistic expression exist within the same narrative.
He explained that the anniversary series not only focused on celebratory events but also included various social and environmental activities. These included breaking the fast with orphans, the Friday Blessings program, collaborations with social foundations, and plogging activities in the GBK area, all of which were part of ARTOTEL Gelora Senayan Jakarta’s social contribution spirit.
The collection by Danjyo Hiyoji draws inspiration from the values of Victory, Oasis, and Culture, translating ARTOTEL Gelora Senayan Jakarta’s visual philosophy into a contemporary wearable expression. The collection transforms the hotel’s supergraphic that represents the harmony of the Olympic rings and Batik Kawung into a refined expression. Of Perfection, Purity, and Holiness.
Meanwhile, Prazukyo presents a collection inspired by urban dynamism and artistic identity through structured tailoring, expressive textures, and contemporary sophistication. The collection reflects the dialogue between professionalism, artistic character, and modern hospitality. Every silhouette, texture, and hue is exquisitely curated to embody ARTOTEL’s creative spirit, where professionalism is elevated through culture, refinement, and timelessness design.
Likewise, Yana Nuraga, the General Manager AGSJ, elaborated that, through The Expression, we wanted to create more than a uniform launch. This showcase represents ARTOTEL Gelora Senayan Jakarta’s evolving creative identity, where fashion, art, culture and hospitality come together as one immersive experience.
“More than just a new uniform launch, this showcase combines fashion, art, culture, and hospitality in one immersive experience that represents our commitment to creativity, innovation, and meaningful collaboration,” Yana affirmed.
He added that through “The Expression,” ARTOTEL Gelora Senayan Jakarta aims to demonstrate that a hotel’s identity is not only built through service, but also through visual details, culture, and artistic experiences that guests can experience directly.
As part of GELORAFIED, this collaboration also reflects our continuous commitment to creativity, innovation, and meaningful connection with the community,” concluded Yana Nuraga. [traveltext.id]
