ER
THE Minister of National Development Planning/Head of Bappenas, Prof. Rachmat Pambudy, announced the plan to establish the Nusantara Coffee School to strengthen Indonesia’s (RI) coffee industry from upstream to downstream.
“Indonesian coffee was once world champion. We must restore that glory,” Prof. Rachmat said during a meeting with Coffee Diplomacy activists, the Indonesian Coffee Council, and the Ministry of Agriculture in Jakarta.
The meeting addressed a key challenge: rising global coffee prices but declining national production. The discussion referred to directives from Deputy Foreign Minister Arif Havas Oegroseno: large-scale replanting, AI and satellite-based land mapping for an EU-compliant “Digital Passport,” and expansion into new markets such as Turkey, the Middle East, and Australia.
According to Ambassador Djumantoro Purbo highlighted coffee as a cultural diplomacy tool, proposing traditional methods like giling basah, petik merah, and kopi tubruk for UNESCO Intangible Heritage recognition.
The Nusantara Coffee School will train farmers, researchers, baristas, and Q-Graders to international standards. It will also serve as a center for certification, branding, and coffee tourism.
Meanwhile to ensure impact, Coffee Diplomacy activist Ambassador Bagas Hapsoro stressed 3 priorities: industry link & match, regional outreach to farmers, and global branding aligned with the SCA.
In his presentation, Bagas Hapsoro explained the role of Coffee Diplomacy activists. ‘This is indeed our determination, former Indonesian ambassadors (Prayono Atiyanto, Djumantoro Purbo, and Bagas Hapsoro), who, after retiring in early 2020, intend to continue the struggle for coffee diplomacy.”
“Our motto is ‘connecting the dots,'” said Bagas Hapsoro. The motto, which means “connecting the dots,” means more than just gathering entities from each existing element. Coffee Diplomacy activists connect and coordinate government entities, farmers, associations, cooperatives, and traders from upstream to downstream, even until our coffee reaches consumers’ cups abroad.
Why is “connecting the dots” crucial? “Because we, the Coffee Diplomacy Activist Ambassador Group, are the ‘bridge.’ We are bridging the government, farmers, researchers, traders, and cooperatives to achieve a unified rhythm. If these dots are not connected, the US$1.5 billion export target will remain mere talk,” Bagas concluded.
The meeting ended with a commitment for inter-ministerial coordination. July 18, 2026 was declared “National Coffee Revival Day”. [traveltext.id]
