INDONESIA’S Ministry of Tourism and Creative Economy continues to encourage the development of tourist villages as a step for the revival of the tourism sector and the post-pandemic creative economy.

According to the Minister of Tourism and Creative Economy, Sandiaga Uno, said the trend of Indonesian tourism going forward is more towards quality and sustainable tourism and tourist villages have a big role as world-class tourism destinations, are competitive, sustainable, and able to encourage regional development and people’s welfare.

“I amplify that this is a fundamentally significant change that tourism is more customized, localized, personalized and smaller in size. Therefore, tourist villages are the solution,” said Sandiaga.

The tourist village has an attraction for tourists because of the very thick rural atmosphere. Tourists will also have a different experience with the warmth of local wisdom, customs in each village and unique culinary delights.

In addition, he continued that tourist villages are also able to become destinations with the implementation of health protocols that are in line in the midst of the COVID-19 pandemic. Because, in tourist villages, there are minimal crowds that differ greatly from popular tourist locations. Finally, tourist villages are expected to reduce the urbanization of people from villages to cities because many economic activities can be created.

“This can open up the widest possible employment opportunities in the tourism and creative economy sectors and have economic benefits that can be felt fairly. The commodity that we must protect so that this tourist village becomes the backbone of the economy and provides benefits to many people is ‘Hope’ or hope. And this tourist village reflects a hope in the midst of adversity during the pandemic,” he stated.

Previously in the National Medium-Term Development Plan (RPJMN) the Ministry of Tourism and Creative Economy targeted 244 certified tourist villages to become independent tourist villages by 2024. The Ministry of Tourism and Creative Economy will make maximum efforts so that more tourist villages are certified later.

“Now we are targeting more than 60 tourist villages per year which we want to develop. We increase attractions, amenities, and accessibility (3A), from basic infrastructure programs to human resource development. Here, our training will encourage not only selling online, but also creating good content. Creating distinctive and scheduled events and well-communicated. Tourism villages must be adaptive and relevant in the midst of the current situation,” he concluded. []