ER
THOSE OF you who want to survive in the culinary business during the current COVID-19 pandemic are advised to make a number of adaptations for business continuity, one of which is not only relying on daily transactions from dine-ins.
Even if you already use online ordering, you should also not only optimize exclusive orders via WhatsApp or social media. Then what can be done?
Here are some tips:
1. Make the most of online platforms and media
The increasing trend of online ordering, inevitably affects the adjustment of sales and promotion strategies that are different from a few years ago. First, you can slowly develop frozen food, because it is more cost efficient, food lasts longer and can be sold more widely through e-commerce.
Second, you should start creatively creating promotional content through social media such as Instagram, TikTok, Facebook and others. In research summarized by We Are Social, it shows that out of 274.9 million people in Indonesia, around 170 million people are active users of social media.
2. Start implementing an effective marketing strategy from now on
A pandemic can be a great time to rethink effective and sustainable marketing strategies. One program that can be considered is digital stamps. This program was created to provide a more memorable transaction experience for customers.
So, they will be motivated to come back to transact and collect digital stamps, in order to get the rewards, they like. In addition, you can also benefit from the implementation of a marketing program that is flexible and tailored to your needs.
Another thing is that you can also collect customer databases which will later be useful to know their transaction behavior and preferences for certain products.
3. Use database for focused marketing strategy
The collection of a customer database can have a positive impact on making an efficient and targeted marketing strategy. Marketing performance can finally be measured more effectively and achieve maximum results.
Customers are also more comfortable, because they get marketing content that is in accordance with their personal habits and preferences so they are no longer bothered by irrelevant content or advertisements. Finally, they are interested in transacting again. [antaranews/photo special]
