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THE MINISTRY of Tourism and Creative Economy in the midst of the COVID-19 pandemic throughout 2021 makes maximum efforts to present programs and policies that are useful, on target, and on time, in an effort to restore the tourism sector and the creative economy.
According to the Minister of Tourism and Creative Economy, Sandiaga Uno, in the “Year-end Press Conference (JPAT) of the Ministry of Tourism which took place at the Soesilo Soedarman Hall, Sapta Pesona Building, Monday (12/27), said that the various programs carried out by the Ministry of Tourism throughout 2021. Various The program is presented with adaptation, innovation, and collaboration by involving all tourism and creative economy stakeholders in the pillars of fast movement (Gercep), Joint Movement (Geber), and Working on All Potential Jobs (Gaspol).
Fast Motion (Gercep)
In the framework of Gercep, the Ministry of Tourism and Creative Economy presents incentive assistance in favor of tourism businesses and the creative economy.
1. Government Incentive Assistance (BIP)
The Ministry of Tourism and Creative Economy presented the first program, namely the Government Incentive Assistance (BIP) for the Business Safety Net (JPU) of IDR8 billion which was allocated to 790 recipients with each receiving an incentive of IDR10 million.
2. Government Assistance for Tourism Business (BPUP)
Government Assistance for Tourism Business (BPUP) is government assistance in the context of business reactivation given to tourism businesses registered with the Online Single Submission (OSS) of the Ministry of Investment/BKPM in 2018 to 2020. The total BPUP is given to 518 tourism businesses consisting of 6 Types of business include budget hotels, homestays/tourist lodges, provision of short-term accommodation, travel agent activities, travel agency activities, and spas. Each recipient received assistance of IDR1.8 million.
3. PEN Film
The PEN Film Program is a series of activities that are part of the national economic recovery program that aims to support strengthening the demand and supply aspects of the national film ecosystem, especially during the COVID-19 pandemic. PEN film sub-sector is intended to encourage national film production and produce quality films so that it becomes a magnet for people to return to the cinema as well as to encourage people’s love for national films.
This year’s PEN film scheme is divided into several schemes. Namely promotion schemes, production schemes, and pre-production schemes.
For the promotion scheme, as many as 22 production houses have been designated as beneficiaries with a total budget of Rp. 33 billion. Each production house received assistance of IDR1.5 billion. For the production scheme, 53 beneficiaries have been appointed representing production houses and the film community. Consists of short films and short documentaries with a total aid value of IDR12.93 billion.
As for the pre-production scheme, it was given to 50 production houses with 88 feature-length films/documentary films. The implementation of film preproduction includes the preparation stage and parts of the production process such as script development, storyboard development, site surveys, and workshops. With a total aid value of IDR69 billion.
4. Proud Stimulus Made in Indonesia (BBI)
The Ministry of Tourism and Creative Economy also presents BBI PEN assistance, namely the Proud Stimulus Made in Indonesia. This program aims to help move the economy through the local creative economy sector by providing a stimulus in the form of vouchers for purchasing fashion, craft, and culinary products through e-commerce. Also, at the same time increasing the number of transactions for local creative products.
So far, the transaction value has reached IDR35 billion with a stimulus value of IDR15 billion.
5. Reactivation of the Tourism Industry and Healthcare Facilities (PEN Nakes)
The tourism industry reactivation program through the provision of accommodation, other supporting facilities, as well as transportation facilities for health workers and supporting facilities
health handling COVID-19 in Indonesia.
6. Cleanliness, Health, Safety and Environmental Sustainability (CHSE) Certification
To date, there have been 11,986 certified businesses in various parts of Indonesia.
Joint Movement (Geber)
The Ministry of Tourism and Creative Economy is working together to take advantage of all the potential to generate and maintain the tourism industry which is carried out in several programs:
1. COVID-19 Vaccination Program
Tourism Ministry collaborate with various parties to help accelerate the achievement of herd immunity by presenting vaccination centers. This is in line with President Joko Widodo’s directive so that the people of all provinces can be vaccinated at least 70 percent by the end of 2021.
Until now Tourism Ministry has presented 113 vaccine centers with a total of 712,413 vaccination participants.
2. Buy Lake Toba Creative
The Lake Toba Creative Buy Program (BKDT) is a program launched by the Ministry of Tourism and Creative Economy as part of the Proudly Made in Indonesia National Movement (BBI) in 2021, with the aim of encouraging MSMEs in one of the Super Priority Destinations, namely Lake Toba, North Sumatra Province, so that they can rise up in the future. this pandemic.
Of the 200 BKDT participants, each of them expands the market by onboarding to the marketplace (for those who haven’t), and registering in other marketplaces, both national and international marketplaces such as e-Bay and Poptron.
The program was effective, where during the mentoring the average turnover in one month was IDR7,573,655,882 from the previous IDR3,755,904,060 per month. Or the average monthly increase in participant turnover by 102% compared to the turnover before joining the BKDT.
The total turnover of BKDT participants from the beginning to the end of the program (March 25-June 20, 2021) was IDR22,720,967,647.
3. Spice Up The World
The Indonesian Spice Up The World movement is a national movement that is being promoted by the government for the purpose of increasing economic value in tourism, trade, and investment through the gastronomic industry. The national movement, which is currently being coordinated by the Coordinating Ministry for Maritime Affairs and Investment, has been brewing since June 2020 by involving all stakeholders from the pentahelix element (Academics, Business, Communities, Associations, Government, and Media).
The target of Indonesia Spice Up the World until 2024 is the presence of 4,000 Indonesian restaurants abroad; and an increase in the export value of spices and herbs to US$2 billion.
Working on All Potential Jobs (Gaspol)
Gaspol is implemented by the Ministry of Tourism and Creative Economy through various work programs that are expected to work on all potentials so as to open up the widest possible employment opportunities for the community.
1. Tourism Village Development
Tourism Villages are one of the main programs of the Ministry of Tourism and Creative Economy in an effort to recover and improve the economy by opening up job opportunities because the tourism village economy has a tendency to grow faster than non-tourism villages. Through tourism activities, tourist villages are also able to improve the socio-economic conditions of the village.
The Ministry of Tourism and Creative Economy supports the 2020-2024 RPJMN target, namely the target by 2024 to make 244 tourism villages independent and certified as sustainable tourism villages.
2. Creative Regency/City (KATA) Development
Throughout 2021, Sandiaga Uno has established 21 creative regencies/cities in Indonesia which are the functionalization of 10 Indonesian Creative Words in 2019 and 11 new 2021 Indonesian Creative Words.
Tourism Ministry also conducted improvement and innovation workshops in 25 regencies/cities which were attended directly by the Tourism Minister to increase innovation and entrepreneurship of creative economy actors through competent resource persons in the creative economy and resource persons from PT PNM (Persero) as one of the facilitation of access to financing.
Each workshop was attended by 35 creative economy actors who became the database to be developed. The use of digital technology by creative economy actors is expected to increase and access to finance easier.
3. Indonesian Creative Appreciation (AKI)
AKI is a capacity building activity and exhibition for creative economy actors in the culinary, craft, fashion, music, film, animation, application and game sub-sectors.
Throughout 2021, AKI has been implemented in 16 Creative Cities in Indonesia, namely Bandung, Bogor, Banyuwangi, Balikpapan, Medan, Makassar, Surakarta, Semarang, Malang, Surabaya, Pekalongan, Bali, Banyumas, Palembang, Bandar Lampung, Lombok and has facilitated less over 640 Brands.
4. Santridigitalpreneur
Santri Digitalpreneur Indonesia is an educational platform aimed at students so that they can easily access online training to improve skills, both technically and non-technically in the digital and creative fields.
At the end of this program, all participants have the opportunity to do internships and work on projects in one of the creative studios to create creative content, such as 2d animation, 3d animation, or creative audio production which is very possible to be used as a means of preaching through digital platforms.
In this program, training has been carried out to students for 24 meetings with a total of 565 participants. Consisting of training in 2D animation as many as 150 participants, 3D animation as many as 221 participants, and Creative Audio Production as many as 194 participants.
Minister Sandiaga explained, these various programs are provisions for Kemenparekraf/Baparekraf to be able to present programs and assistance to the sectors that need it most in a fair, precise, and equitable manner next year.
Indonesia’s tourism foreign exchange value is targeted to increase to US$1.7 billion in 2022. Likewise, the contribution of tourism GDP is targeted to increase by 4.3%.
“Tourism’s contribution to GDP has started to stabilize. Next year it is expected to reach 4.3% and the value of creative economy exports will improve significantly at US$21.28 billion,” Sandiaga underlined.
For the number of foreign tourists, Sandiaga explained, in 2020 the number reached 4.05 million people and decreased in 2021 to 1.5 million people. Next year, the Ministry of Tourism and Creative Economy will focus on the target of 1.8 million to 3.6 million foreign tourists as quality and sustainable tourism.
Meanwhile, domestic tourists are the mainstay with a target of 260-280 million movements and the added value of the creative economy reaches IDR1,236 trillion.
“The number of tourism workers makes me optimistic next year that we are able to target the creation of 400,000 new quality jobs in the tourism sector. And in the creative economy, more than 600 to 700 thousand jobs will grow, which is supported by leading sectors such as culinary, crafts, and fashion. But we also look at other sub-sectors such as applications, games, as well as television,” Sandiaga remarked.
In realizing this, there are strategic programs that will be carried out by each deputy.
“I want to thank all of us in 2021. We believe that 2022 will be a very special year in which we can declare to the world that Indonesia is ready to rise, ready to grow, and ready to become a world-class player,” Sandiaga Uno concluded. [traveltext.id]
