ER
THE INDONESIAN Ministry of Tourism and Creative Economy encourages creative economy actors, especially Micro Small and Medium Enterprises (MSMEs) to be able to continue to innovate, adapt and collaborate in producing products and also marketing so that they can have a broad impact on economic revival and job creation.
One of the important things for Small, Medium Enterprises (SMEs) to understand today is the importance of digitalization. Digitalization can increase competitiveness and expand opportunities for business actors to develop markets so as to improve the economy of MSME players.
Indonesia’s creative economy has great potential to continue to be developed. Currently, the creative economy is one of the largest contributors to the national gross domestic product (GDP) with a contribution value of 7.8%.
This number is supported by three main sub-sectors, namely culinary, fashion, and craft. This number also places Indonesia in the top three in the world in terms of contribution to national GDP, behind the United States with Hollywood and South Korea with K-Pop.
Currently, 88.8% of Indonesian consumers state that they are more dominant in using and consuming products with domestic brands or brands. The value of Indonesia’s creative economy exports in 2021 has reached US$23.9 billion. Previously in 2020, Indonesia’s creative economy was only at US $ 18.8 billion. The government targets the export value of Indonesia’s creative economy in 2022 to reach US$25.14 billion.
This training activity that provides digitalization training companions with consumer communication strategies and content creation so that creative economy actors can continue to strengthen their ecosystem in the midst of the rapid development of the digital era. [traveltext.id]
