THE INDONESIA Exhibition Companies Association (IECA) in cooperation with the Indonesia Congress and Convention Association (INCCA) will hold the Indonesia MICE Youth Challenge 2024 on July 29-30, 2024 at the Jakarta Convention Center (JCC).

According to Hosea Andreas Runkat, Chairman of IECA, the Indonesia MICE Youth Challenge is a competition that provides an opportunity for students in the MICE, business and tourism fields to express their creativity and present innovative ideas to the industry.

“The Indonesia MICE Youth Challenge also aims to give students the opportunity to gain industry experience by developing concepts, testing businesses and organizing MICE events,” he said.

It is hoped that the Indonesia MICE Youth Challenge competition will generate new ideas for the meeting, incentive, convention and exhibition (MICE) market in Indonesia. The MICE industry in Indonesia needs new and original ideas from young people, especially those studying MICE, business or tourism.

“We are very happy to provide a platform and opportunity for Indonesia’s future MICE professionals to be creative while connecting with colleagues from other participating regions to inspire ideas and share enthusiasm for this business,” said Andre.

Meanwhile, Iqbal Alan Abdullah, Chairman of INCCA, said that he saw the dynamics of the MICE industry starting to change from conventional to technological. There is a demand for new innovations from the younger generation to become superior and set an example for the world.

“The Indonesian MICE industry needs innovation and visionary thinking. It is time for students to unleash all the ‘crazy’ ideas they have in their heads so that they can meet the needs of industry players now and in the next 10 years so that Indonesia can become a leading MICE destination in Asia,” said Iqbal.

In addition, the competition aims to create a highly competitive Human Resources (HR) department that is able to combine traditional event management with the latest technology.

“This way, participants from abroad who can’t attend for some reason still don’t miss the moment, but these participants still pay by using certain technological access,” he remarked.

Iqbal added that ideas like this are what the Indonesia MICE Youth Challenge competition needs. Indonesia has 36 MICE study programs and it is hoped that each campus will send more than one representative. We will sponsor the winner to participate in more competitions at the Asian and global level.

Likewise, Deputy for Tourism Products and Organizing Activities, Ministry of Tourism and Creative Economy, Vinsensius Jemadu appreciated the Indonesia MICE Youth Challenge initiated by IECA and INCCA in preparing reliable and professional human resources.

“This is in line with existing developments in the Ministry of Tourism and Creative Economy, namely an adaptive, collaborative and innovative spirit. We will support it, with existing resources, then further expand both in terms of quality and quantity, so that we can send it to regional and global levels,” he stated.

He emphasized that it is important to know that access to organizing MICE activities in the future does not require you to be present at the location, you do not have to go to the host country. It’s time to go there and we have to anticipate it from now on.

The Indonesia MICE Youth Challenge competition will be judged by a team of judges consisting of representatives from IECA, INCCA, Professional Exhibition Organizer (PEO), Professional Convention Organizer (PCO) and the Ministry of Tourism and Creative Economy of the Republic of Indonesia. []