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THE ASCOTT Limited has recorded a landmark year of signings in Southeast Asia in 2025, adding more than 7,300 units across the region, a 55% increase from 2024. This marks Ascott’s strongest signing performance in SEA to date.
This achievement placed Ascott among the top three hospitality companies in SEA by new signings in 2025, according to Horwath HTL. Building on this momentum, Ascott has established a regional portfolio comprising over 200 operational properties, in addition to a pipeline of 150 properties across SEA, expanding its footprint into around 20 new cities beyond established gateway markets and into emerging leisure and business destinations.
About 30% of the development pipeline in Southeast Asia will be delivered through conversions, reflecting Ascott’s capability to reposition existing assets under its brands and accelerate market entry.
The development pipeline across Southeast Asia reflects the full breadth of Ascott’s multi typology brand strategy, anchored by its serviced residence heritage and extending across hotels, resorts, social living properties and branded residences.
The upcoming wave of openings reinforces Southeast Asia’s role as both a core growth engine and a showcase for Ascott’s multi-typology brand strategy. From efficient conversions to reliable delivery on the ground, Ascott is enabled to meet demand in markets where opportunities exist but greenfield supply pipelines are constrained, leveraging its ability to scale productively across diverse markets and property types. [sources/photo special]
