ER
IT IS hoped that the typical Indonesian coffee will be able to become a strong nation branding, this coffee is chosen to be a very superior product because Indonesia is known as the epicenter of coffee in the world.
According to the Minister of Tourism and Creative Economy, Sandiaga Salahuddin Uno delivered at the NGANTRI (Ngobrol Bareng Mas Menteri) event, which was broadcast online via the Instagram account @pesonaid_travel, Sunday (6/6) said I hope the coffee industry will become the backbone of job creation, Indonesia’s economic driver, including exports, and will become a strong Indonesian nation branding.
“Based on data from the World Food and Agriculture Organization (FAO), in 2017-2018, Indonesia was in the fourth position as one of the largest coffee bean producing countries in the world, after Brazil, Vietnam and Columbia. By producing more than 10 million sacks of coffee,” he said.
Sandiaga explained that there are various types of coffee produced by Indonesia, such as Toraja Arabica Coffee, Gayo Coffee, Sidikalang Coffee, Kintamani Coffee, and others. This shows how big the potential of the coffee industry in Indonesia is that can be developed to be more global.
As a coffee lover, Sandiaga Uno also shares stories about his favorite coffee. He revealed that his passion for coffee served hot, such as brewed coffee and manual brew, always accompanies his daily routine.
According to him, there are many coffee lovers like himself in Indonesia, so it can be a prospective market opportunity for coffee businessmen. Therefore, Menparekraf Sandiaga advised coffee business actors to remain enthusiastic in the midst of the COVID-19 pandemic situation and seek passion or find new creativity, because the Ministry of Tourism and Creative Economy is ready to provide training programs and assistance to increase business opportunities and increase employment opportunities.
Among them, the Government Incentive Assistance (GIA) program for capital, Appreciation for Indonesian Creations, Food Startups, BEDAKAN (Design Surgery for Packaging) and Begerak (Culinary Outlet Surgery) programs. As well as marketing assistance abroad or through organizing events such as Kopi Craft Indonesia 2021.
The Kopi Craft Indonesia 2021 event is a collaboration between the Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency with Summarecon Mall Serpong. The event lasts for 10 days, from June 3 to June 13, 2021.
The purpose of this event is also to increase the income of culinary sub-sector players, especially coffee sellers, increase public awareness about the diversity of Indonesian coffee, as well as disseminate story telling about the creation of coffee products from bean to cup.
Some of the interesting activities at Kopi Craft Indonesia 2021 are exhibitions and bazaars, workshops and education about coffee, Manual Brewing Latte Art Competition, and movie screening.
“Through this effort, it is hoped that coffee can truly become a strong nation branding for Indonesia. My efforts are also considered effective because they use a solution-based approach based on my motto of fast-moving (gercep), gaspol or (work on all local potentials) and geber or move (joint movement),” he finished. [traveltext.id]
