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THE REGIONAL Board of the Indonesian Hotel and Restaurant Association of the Special Region of Jakarta (PHRI Jakarta) has revealed that many entrepreneurs are selling their hotels on online buying and selling platforms. This is due to the fact that business owners often face challenges in managing their operations.
According to the General Chairperson of BPD PHRI Jakarta, Sutrisno Iwantono, the market for hotel acquisitions is readily accessible, particularly through online platforms designed for buying and selling, such as OLX.
“A review of the OLX and similar applications reveals a significant number of hotels available for purchase. If the hotel is sold, it suggests that they are facing challenges in managing it,” said Sutrisno in an online press conference on Monday (05/26), 2025.
However, he was unable to provide further details regarding the sale of hotels. The reason is that PHRI Jakarta has not yet received an official report from business actors who have closed their businesses in Jakarta.
According to Sutrisno’s said I found a number of offers for several hotels in Jakarta. One of these is a hotel located on Jl. RE Martadinata, Gunung Sahari, Pademangan, North Jakarta. The information was published by the Bella Home account. The account describes the hotel as having 146 rooms in a prime location near Ancol and Mangga Dua.
The account published on Monday, May 26, 2025, stated that the hotel on Jl RE Martadinata, Gunung Sahari, Pademangan, North Jakarta is being sold quickly at a price significantly below NJOP.
The Fina Chen account subsequently published a listing for the Hotel World Bandengan Selatan, situated in Tambora, West Jakarta. The 3-star hotel is priced at IDR68 billion. The property encompasses a total area of 2,688 square meters, with a land area of 1,174 square meters. This hotel features six floors and 88 rooms, along with an array of additional amenities.
Additionally, another hotel in Kebon Jeruk, West Jakarta, was identified by one of team. Dibyo Moorti, the account that uploaded the offer, is selling the hotel for IDR91.5 billion.
The hotel offers a range of amenities, including 67 standard rooms, 17 superior rooms, and two meeting rooms, one of which is small. Guests can also take advantage of 22 parking lots, back-office space, two warehouses, and a canteen. The Raipro account offers the Aston Priority Hotel. The 4-star hotel is located on Jl. Tb Simatupang in South Jakarta. The account is selling the Aston Priority Hotel for IDR800 billion.
According to the hotel’s statement, the 4-star establishment offers a variety of amenities, including 12 meeting rooms, a ballroom, a bar lounge, a coffee shop, a restaurant, a fitness center, a spa, a business center, Wi-Fi internet, and laundry and dry-cleaning services.
Additionally, a 3-star hotel in Senen, Central Jakarta, is priced at IDR40 billion. The hotel, which has a building area of 4,632 square meters and 88 rooms, was uploaded by the Yanti H account. The advertisement indicates a price of IDR40 billion.
Triggering Factors
Sutrisno Iwantono, the General Chairperson of BPD PHRI Jakarta, previously revealed the results of the latest survey conducted by the Indonesian Hotel and Restaurant Association (PHRI).
Referring to a survey conducted by PHRI Jakarta in April 2025, Sutrisno stated that 96.7% of hotels reported a decrease in occupancy rates. According to PHRI, 70% of respondents indicated that they would be compelled to reduce their workforce if the trend of declining hotel occupancy persisted.
Sutrisno stated during an online press conference in Jakarta on Monday, May 26, 2025, that approximately 10%-30% of the workforce from each hotel will be reduced if no efforts are made to improve.
Furthermore, he stated that 90% of respondents had reduced their daily work force, and 36.7% planned to reduce staff.
Sutrisno has identified several factors that have contributed to the deteriorating state of the hotel industry in Jakarta.
First, there has been a decline in occupancy rates and income. Sixty-six-point seven percent of respondents indicated that the government market segment has experienced the most significant decline, which can be attributed to the budget efficiency policy implemented by the government.
He noted that the decline in the government market has exacerbated the hotel industry’s reliance on domestic tourists, given that foreign tourists account for a relatively small percentage of visits to Jakarta, amounting to 1.98% per year compared to domestic tourists.
Secondly, there has been an increase in operational costs. Sutrisno revealed that entrepreneurs in this industry must contend with a substantial increase in operational costs.
He stated that water rates from the Regional Drinking Water Company (PDAM) increased by 71%, while gas prices rose by 20%. Entrepreneurs are increasingly burdened by the annual increase in the provincial minimum wage (UMP), which is recorded to have increased by 9% this year.
Another significant factor is the complexity of regulations and certification processes. Sutrisno has stated that his party is confronted with administrative challenges in the form of regulations and certifications that are considered complicated and burdensome.
He stated that there are numerous permits that must be obtained, including environmental permits, certificates of functional feasibility, and alcoholic beverage permits. Additionally, the long bureaucratic process, duplication of documents between agencies, and opaque costs are considered to hinder business continuity.
“Without concrete steps and the right recovery strategy, the hotel industry, as one of the backbones of tourism and absorbers of labor, has the potential to experience a prolonged crisis whose impact could spread to other sectors,” he concluded. [bisnis.com/photo special]
