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DURING a pandemic, people tend to have more time and opportunities to be at home. This encourages some people to find it easier to do hobbies and explore new things. Including one of them is cooking and making food dishes, both for their own needs and for loved ones to just appearing on social media.
A study from Nielsen revealed changes in lifestyle and shopping for Fast Moving Consumer Goods or FMCG during the pandemic, where 49% of respondents cooked more often than before the outbreak occurred.
This survey has been carried out in a number of countries in Asia including Indonesia in the period 6-17 March 2021. This fact is one proof that cooking has become one of the most widely practiced and occupied hobbies during this pandemic. In fact, many of them channel their hobby of cooking to gain promising business opportunities.
Actress Jessica Iskandar, for example, said that in the midst of the current pandemic, she spent a lot of time with her family and shared her hobby of cooking.
The pandemic taught the 33-year-old woman to be able to manage her life better, one of which was by spending more time with her family and cooking together.
He admits that he must be smart to fill his time with positive activities, where choosing cooking activities at home is one of the fun things. One of the actresses who is often called Jedar likes to cook pudding which is created in various creative menus because pudding is the easiest type of culinary to make.
Favorite Pudding
Like actress Jessica Iskandar, many other people in the country also make pudding one of their favorite types of dishes to be processed and served at the dinner table during a pandemic.
Apart from being easy to make, being creative with pudding is also relatively much that can be done and no less important, the taste is liked by everyone.
This opportunity is also the reason behind the producer of Mom’s Recipe Silky Pudding, Forisa Nusapersada, to work on a potential market segment in the midst of a pandemic. Various breakthroughs were also offered, including the introduction of two new flavors from Silky Pudding, namely peach and biscuit flavors, recently.
These two flavors are expected to meet the needs and complement the flavor variants that have long been known and favored by the public, namely Chocolate, Avocado, Taro, and Bubble Gum.
Previously the #silkysetiaphari campaign was also carried out to encourage and educate the public to continue to be creative in producing healthy food alternatives for families as stated by Brand Manager of Mom’s Recipe Silky Pudding, Ryrin Paramita.
Promising Business
The #silkysetiaphari campaign conducted by Mom’s Recipe Silky Pudding is more or less educating the public to get to know the current pudding. Moreover, many are starting to penetrate through social media.
No wonder many people then work on it as a promising business opportunity. The fact is that there have been many successful home-based businessmen after diligently pursuing the hobby of cooking pudding from their home kitchen.
One of them is the Puyo Silky Dessert brand, which is so viral created by the brothers Adrian Christopher Agus and Eugenie Patricia Agus. With only a capital of no more than IDR5 million, their business now has a turnover of billions with outlets scattered in malls and very popular with the public.
Their footsteps are now being followed by so many micro and small business actors who are trying their luck to rise up during the COVID-19 pandemic. Moreover, the support from the Ministry of Cooperatives and SMEs is quite capable of boosting the business pace of Micro Small and Medium Enterprises (MSMEs) players at the grassroots level.
Deputy for Small, Micro Enterprises (SMEs), Ministry of Cooperatives and SMEs, Hanung Harimba Rachman, encourages micro and small business actors to be creative and innovative to work on the slightest business opportunity. Various training programs with several materials, curricula, teaching materials, have been prepared to meet the needs of MSME players.
Hanung hopes that with the training provided by SMEs, they can get opportunities to deepen their knowledge and skills and motivate themselves to survive and advance to grades. Even in terms of financing, various schemes have been provided, ranging from People’s Business Credit (KUR) to revolving funds through SMEs Cooperative Revolving Fund Management Agency (LPDB KUMKM).
Not only that, Hanung also referred to the importance of access to marketing for the performance of SMEs. Because, future SMEs must be able to respond to the market, by having skills in the field of technology, having ‘value creation’, being a market driven business, knowing the market, and changing and being innovative. The goal is that the products created can answer market needs.
One of the most important things in it is about packaging, because often MSME actors are actually ignorant about the final appearance of the product which is very decisive in the eyes of consumers. Hanung also agreed on this, so that encouraging MSME actors to focus on the final product and packaging is also very important. That way the products they produce will be in demand by the market.
So then, from just a hobby, it can actually be a big profitable opportunity if you do it well. Even developing a business from simple ingredients such as pudding, the possibility to drive the economy is still wide open. The point is don’t be afraid to be creative and try new things. [antaranews/photo special]
