INCENTIVE Travel & Convention, Meeting Asia (IT&CMA), the annual MICE Mart event, this year is back full offline and will be held on 26-28 September 2023 at the Bangkok Convention Center, Thailand. The participation of the Ministry of Tourism and Creative Economy in the event aims to bring more of the MICE (Meeting, Incentive, Convention and Exhibition) market to Indonesia.

According to the Director of Meeting, Incentive, Convention and Exhibition Tourism at the Ministry of Tourism, Masruroh, when met on the sidelines of the IT&CMA 2023 event, said that the interest and enthusiasm of buyers and sellers was very large. After being absent last year, the Tourism Ministry was present with industry from Jakarta, Bali and the Riau Islands in the Indonesian pavilion, while the Jakarta Tourism Office was present for the second time with industry from the capital city bringing the tagline ‘Jakarta Heart of MICE’.

“The Ministry of Tourism and Creative Economy’s participation in this event has been around for a long time, however, we have been on hiatus due to the COVID-19 pandemic. This is the first year we are taking part in this event after the pandemic and focusing on the domestic market,” said Masruroh.

Masruroh explained, at this year’s event, the Ministry of Tourism and Creative Economy invited 12 MICE industry players to become sellers in the trade show activities. Occupying an area of 23 square meters, industry players have begun to introduce and promote the advantages of their destination to potential buyers.

“The 12 industries are The Mulia, Mulia Resort and Villas Nusa Dua, Bali, Movenpick Resort & Spa Jimbaran Bali, The ANVAYA Beach Resort Bali, Bintan Resorts, Grand Hyatt Jakarta, The Ascott Limited, PT. Archipelago International. “Then there is also the Bali Nusa Dua Convention Center, Montigo Resort Nongsa Batam View, Nongsa Resort, and Handara Golf & Resort Bali,” Maruroh remarked.

It was said that although the size of the booth occupied by the Ministry of Tourism and Creative Economy was not very big. Therefore, the Ministry of Tourism and Creative Economy got around this by presenting a unique booth design in the form of images and logos representing Wonderful Indonesia. The Tourism Ministry’s booth design is in the form of images of five Super Priority Destinations (DSP), namely Borobudur Temple, Mandalika, Labuan Bajo, Lake Toba and Likupang. Not to be missed, the logos of the 12 participating industry players were also presented in the booth design.

“The implementation of IT&CMA is the right platform for us to gain access to the MICE market, especially from Asia. It is hoped that Indonesia’s name will become increasingly known in the Asian region as one of the best MICE venues so that it can attract many buyers from that country,” concluded Maruroh. [sources/photo]