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AN ECONOMIC observer from the Indonesia Strategic and Economic Action Institution (ISEAI), Ronny P. Sasmita stated that several creative economy (Ekraf) sectors still have a chance to survive amidst geopolitical uncertainty and the global economic slowdown.
These creative economy sectors, including those based on digital technology, have the greatest chance of survival, because their primary added value comes from human resources and creativity, rather than from large amounts of imported raw materials.
“Industries such as game development, animation, digital content, film, digital music, graphic design, artificial intelligence, and technology-based creative services are relatively more resilient to disruptions in the global supply chain,” Ronny told antaranews via text message received on Tuesday (06/9), 2026.
He said that creative industry players currently need to increase their global competitiveness by integrating three main factors into their products: quality, innovation, and efficiency. Therefore, investment in digital technology, automation of production processes for efficiency, strengthening branding, and mastering data-driven marketing are crucial amidst global conflict and economic headwinds.
Ronny stated that the fashion, crafts, and local culture-based product subsectors also still have strong prospects if they can enter the premium and niche market segments, or larger markets tailored to meet the needs, preferences, or identities of specific consumer groups.
“As the global economy slows, consumers tend to be more selective, but are still willing to pay more for products that are authentic, exclusive, and have a strong identity. This is where Indonesia’s rich culture becomes a competitive advantage that is difficult for other countries to imitate,” Ronny said.
Ronny stated that many creative businesses are currently trapped in purely artistic excellence, even though the international market also demands consistent quality, on-time delivery, and competitive pricing.
Products with a cultural story, environmental sustainability, a strong local identity, and clear differentiation will be more difficult to imitate and have a stronger bargaining position in the international market. Therefore, Ronny stated that Indonesia’s creative economy must consider selling creativity and intellectual property, not just physical products.
Meanwhile, creative industries related to the green economy and sustainability are also predicted to be among the long-term winners. This is based on global trends showing that investors, consumers, and regulators are increasingly paying attention to environmental, social, and governance (ESG) aspects.
“Creative products that promote eco-friendly concepts, a circular economy, and the use of sustainable materials have a greater chance of being accepted in the international market in the coming years,” Ronny concluded.
Facing global competitiveness amid economic uncertainty, Ronny stated the need to strengthen product added value because global competition is no longer about price but rather about value. [antaranews]
