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MINISTRY of Tourism & Creative Economy together with the Ministry of Industry launched the #SatuDalamKopi campaign as a joint effort to advance the archipelago coffee while at the same time moving the economy of national coffee industry players to keep moving amid the COVID-19 pandemic.
This national campaign is also supported by Tokopedia, involving nearly 1,000 coffee industry players from various regions of the country. And lasts for seven days starting 20-26 April 2020.
Tokopedia will facilitate local coffee industry players to sell online. A special page for the #SatuDalamKopi campaign is also provided to hold all the information that makes it easy for users to get a variety of local coffee products. Coffee lovers can also liven up the #SatuDalamKopi campaign.
According to Minister of Tourism and Creative Economy Wishnutama Kusubandio said, in the current situation all parties are expected to create an ecosystem conducive to supporting local industries so that local products can become leaders in their own markets.
“Many aspects must be strengthened to ensure that local products survive and compete in the current era, as well as to maintain Indonesia’s economic growth,” Wishnutama said.
Indonesia is one of the largest coffee bean producing countries in the world with a very rapid growth of the coffee processing industry in recent years. Data from the International Coffee Organization in 2017 shows that Indonesia is among the top 4 coffee producing countries in the world.
“But the COVID-19 pandemic is certainly a challenge for every level of society, including the coffee industry. The #SatuDalamKopi campaign is expected to help the local coffee industry to promote its products and maintain sales and price stability,” Wishnutama noted.
Meanwhile Minister of Industry Agus Gumiwang Kartasasmita explained, in the midst of the COVID-19 pandemic, it was very important that all parties could unite efforts, both the government, industry players, Indonesian technology companies, and the community.
At present there are 1,204 small and medium industries coffee businesses that process local coffee beans from farmers in various regions in Indonesia.
“The #SatuDalamKopi campaign is a clear example of how we can jointly take part in promoting the marketing of local coffee products through cafes, coffee shops and the wider community which in turn will have an impact on the stretching of the local coffee industry and the entire supply chain so that economic activity continues to run in the middle a pandemic,” Agus Gumiwang explained.
Separately, Tokopedia’s CEO and Founder, William Tanuwijaya, revealed that this joint initiative with the government and local coffee industry players is in line with one of Tokopedia’s top priorities in the #JagaEkonomiIndonesia campaign. Namely encouraging the rotation of the Indonesian economy and ensuring employment is maintained by allowing local business people to continue doing business through Tokopedia.
“We are also committed to ensuring that the community can meet their needs without leaving the house. In this campaign Tokopedia also provides assistance, access, and education needed including improving the quality of production to marketing, as well as providing features that facilitate local coffee industry players in reaching more many buyers through Tokopedia,” William concluded. [traveltext.id]
