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THE MINISTRY of Tourism and Creative Economy in collaboration with the Indonesian Tourism Industry Association (GIPI) will be held the ‘Wonderful Indonesia Tourism Fair 2024’ to promote Indonesian tourism on an ongoing basis.
According to the Deputy for Marketing of the Ministry of Tourism, Ni Made Ayu Marthini at the Sapta Pesona Building, Central Jakarta, Monday (8/21), 2023, said the idea of holding the ‘Wonderful Indonesia Tourism Fair 2024’ started from the desire to hold an international standard event that introduced five Destinations Super Priority (DSP).
“This departs from thoughts in several countries, especially after COVID-19 is over, the borders are open, tourism has started to move, Indonesia has also started to wake up and even very good development, foreign tourists are coming. While we don’t have an international event that supports or describes our destination, from there we and GIPI thought we should hold an international event but of course we can’t argue like that, you have to be well prepared, and this is the process,” said Ni Made Ayu Marthini.
The Wonderful Indonesia Tourism Fair 2024 involves all tourism associations and tourism-based institutions which are expected to become a competitive and creative breakthrough to “sell” Indonesia more.
Meanwhile, the general chairman of the Indonesian Tourism Industry Association, Hariyadi Sukamdani, explained that the Wonderful Indonesia Tourism Fair 2024 is aimed at becoming a travel mart event that is quite large and significant to attract foreign tourists to Indonesia.
“Here we are targeting WITF 2024 to become one of the driving forces of travel marts in Indonesia. Until now, we don’t have a travel mart that is of sufficient quality and sustainability. So, in Thailand it has Thailand Travel Mart Plus, in Singapore it has ITB Asia, in Malaysia it has The Malaysia Tourism Agency Association (MATA), then we hope this WITF will become one of our mainstays to attract tourists to Indonesia,” Hariyadi remarked.
Hariyadi explained that within the framework of the 2024 Road to Wonderful Indonesia Tourism Fair, there will be interesting activities, such as podcasts, familiarization trips, mini expos, sport tourism events, and so on.
Likewise Deputy Chairperson of the Indonesian Tourism Industry Association, Budijanto Tirtawisata, said that the Wonderful Indonesia Tourism Fair 2024 apart from being a B2B (business to business) activity will also develop into a B2C (business to consumer).
“So our desire is to make an international event in Jakarta perhaps for the first time in September 2024, of course we will invite stakeholders including tourism associations, tourism offices throughout Indonesia, and others. Anyway, this event should be the pride of all of us next year,” Budijanto concluded. [traveltext.id]
