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SUPPORTED by the Singapore Tourism Board (STB), The Meetings Show Asia-Pacific 2024 promises to be a game-changer for meetings and events planners in the region, with its MICE market poised to grow from US$412.18 billion in 2023 to US$783.63 billion by 2032.
The show will present a diverse range of Asian and international destinations, venues, hotels, technology providers and key suppliers in the thriving Meetings, Incentives, Conventions and Events (MICE) industry.
The Meetings Show is owned and organised by the Northstar Travel Group, a preeminent B-to-B information, events, and marketing solutions company in the travel industry, which also owns travel and MICE events and publications such as Travel Weekly, TravelAge West, Business Travel News, Successful Meetings, Meetings & Conventions, Travel Weekly Asia, M&C Asia, Incentive, and Web in Travel.
With a winning hosted buyer format, The Meetings Show Asia Pacific combines a trade exhibition, conference, and business networking, setting the stage for a dynamic gathering of MICE professionals from the APAC region. Its exclusive hosted buyer programme brings senior MICE buyers and planners to a bustling tradeshow floor, through a prescheduled meetings platform that facilitates targeted meetings with top-notch exhibitors, including the Thailand Convention and Exhibition Bureau, Singapore Tourism Board, Dubai Tourism, Tourism New Zealand, Tourism Promotions Board Philippines, Royal Caribbean Cruises (Asia), Marina Bay Sands, Hard Rock International, Pan Pacific Hotels Group, Meliá Hotels International, Groups360 LLC, and more.
Many of the world’s leading meetings industry associations, such as MPI (Meetings Professional International), SITE (Society for Incentive Travel Excellence) and IAEE (International Association of Exhibitions and Events), are partnering with Northstar to invite their members and facilitate their business and professional growth at The Meetings Show Asia Pacific.
Together, in support of the Global MICE Collaborative (GMC), they will provide actionable educational offerings and a vast worldwide network to MICE professionals in growing global markets. Additional association partnerships to be activated at The Meetings Show Asia Pacific will also be announced soon.
Slated for 17-18 April 2024 at the illustrious Sands Expo & Convention Centre, Marina Bay Sands, Singapore, The Meetings Show Asia Pacific aims to unlock new partnerships and business opportunities for exhibitors and attendees, whilst addressing the MICE industry’s challenges posed by the evolving business landscape. [sources/photo special]
