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LETSFLY, a global travel technology company, announced a strategic partnership with Archipelago, the largest privately owned independent hotel group in Southeast Asia.
Through HiBeds, Letsfly’s global hotel distribution platform, this collaboration marks a new step for both companies to expand their global reach, while strengthening their presence in Southeast Asia and reaching more international markets.
By integrating more than 10 of Archipelago’s leading brands into HiBeds’ direct supply system, this partnership further strengthens HiBeds’ network and hotel availability in key destinations worldwide.
Through this partnership, global travel partners can directly access hotel inventory at more competitive prices, driving quality growth while providing a wider and more diverse range of accommodation options to the global travel ecosystem.
The key value of this collaboration lies in the Direct Contracting Partnership, which eliminates intermediaries and provides a new impetus for the travel ecosystem:
For Global Travel Partners, by leveraging the direct strategic alliance between HiBeds and Archipelago, partners gain access to highly competitive rates and exclusive discounts through select channels. This direct contracting model ensures inventory stability and the commercial flexibility needed to create more compelling and differentiated travel products in the market.
For Archipelago, through HiBeds’ strong global distribution network, particularly in high-value markets like Europe and the United States, it offers the opportunity to significantly expand its international guest reach.
This expanded distribution, supported by joint promotions, is expected to further strengthen Archipelago’s global brand presence and drive business growth.
“At Archipelago, our priority is to make our hotels more accessible to travelers from around the world, while ensuring they receive the best value and a seamless booking experience,” said Chris Legaspi, Archipelago’s Chief Commercial Officer.
He explained that through our partnership with Letsfly, we are expanding our global reach and making it easier for international guests to find and stay at our properties in Southeast Asia. This collaboration also opens up opportunities for us to connect with new markets, while continuing to deliver the quality hospitality experience that is Archipelago’s hallmark.
Meanwhile, Danny Xu, President of HiBeds Business at Letsfly, stated that for HiBeds, this direct contracting partnership allows us to establish a direct connection between key resources and our distribution network, thereby increasing transparency and reliability in the supply chain.
“Supported by a professional local contracting team and adaptive technological capabilities, HiBeds further strengthens its position as a leading global B2B hotel solutions provider. We continue to deepen the quality and value of our global supply network. This direct strategic alliance provides greater market power for our partners and opens a new chapter in global travel distribution,” he concluded. [traveltext.id]
