BUILDING on the three-year Memorandum of Understanding signed in November 2020, Group and Singapore Tourism Board (STB) are deepening their collaboration across key markets including Thailand, South Korea and Hong Kong, while expanding their partnership to include new markets Vietnam, Philippines and Malaysia.

The reopening of borders in the region in recent months has led to a strong growth in Singapore’s international arrivals – with 418,310 visitors in May, up from 295,100 in April. With pent-up demand being one of the main drivers of the travel recovery, Group will deepen its collaboration with STB to promote Singapore to travellers from key markets through a series of initiatives, including marketing campaigns, public relations activities, KOLs’ reviews and promotions through Group’s brands including and Ctrip.

According to Sun Bo, Group Chief Marketing Officer said the past two years have been challenging for the tourism industry across Asia, but we are deeply encouraged and appreciative of Singapore’s support for local tourism businesses. These include the launch of the SingapoRediscovers Vouchers campaign which was part of, as well as the timely announcements relating to the reopening of borders such as the previous Vaccinated Travel Lane scheme and the current Vaccinated Travel Framework.

“ Group is excited to deepen our strong relationship and collaboration with STB to further facilitate and promote travel to Singapore. This is a beautiful country which offers different unique experiences for various groups of tourists, and Group will launch specific campaigns and initiatives in the coming months across the key markets where there exist a strong demand for travel,” he said.

Based on the recent growths in visitors’ arrivals to Singapore, he continued that there is reason to be optimistic that inbound arrivals will rebound to pre-pandemic levels, and Group is committed to supporting STB in every way possible.

Meanwhile Ms Juliana Kua, Assistant Chief Executive (International Group) STB, said we have worked closely with Group especially over the last two years during the pandemic to maintain Singapore’s mindshare amongst regional travellers.

“With the resumption of travel, we are delighted to deepen our partnership with Group, which has a growing network of services, users and data. We will tap on these to showcase Singapore’s refreshed destination offerings, and encourage travellers to reimagine travel to Singapore as part of our SingapoReimagine global marketing campaign,” she remarked.

She added that leveraging Group’s fast-growing global network as a leading international online travel services provider, and its ability to draw insights on traveller behaviour and needs from its large user base, both parties will work together on a series of marketing campaigns in several Southeast Asian markets, as well as South Korea and Hong Kong in the coming months. [PRNewswire/photo special]