THE INDONESIA’S Ministry of Tourism and Creative Economy revealed, in increasing the contribution of the creative economy in facing the era of digital transformation, it held the Tourism and Creative Economy Agency Digital Talent (BDT) program to sectoral e-catalogs.

“We also encourage the younger generation to be good at seeing opportunities, businesses and implementing them by creating added value to products/services and utilizing the digital era and technology,” Tourism and Creative Economy Minister Sandiaga said in an official statement in Jakarta, Thursday (01/26).

The programs organized by Kemenparekraf in boosting the ecraf sector are Tourism and Creative Economy Agency Digital Talent (BDT), a program in collaboration with Google Authorized Training Partners in Indonesia, which targets graduates to have industry standards and strengthen Indonesia’s digital economy ecosystem.

Then the Creative Economy Agency for Startup (BEKUP), an incubation program for Indonesian digital startups so that they can compete competitively and have a positive impact on the Indonesian economy.

positive impact on the Indonesian economy.

“In the BEKUP program, we will conduct learning in accordance with a proven curriculum and supported by mentors and experts who have experience in the Indonesian startup industry,” he added.

Furthermore, there is the Tourism and Creative Economy Agency Digital Innovation Lab (BEDIL) program, which is assistance in digital transformation in 17 creative economy subsectors for ecraf actors in Super Priority Tourism Destinations (DPSP), the fourth is the santripreneur program, namely training and assistance for santri in the context of developing a creative economy ecosystem, by involving industry players as mentors.

Fifth, Gernas Bangga Buatan Indonesia (proudly made in Indonesia) Tourism Ministry as a campaign with other Ministries/Institutions, since 2020 until now implementing digital transformation, with joint movements with Ministries/Institutions, marketplaces, top brands and State-Owned Enterprises (BUMN) until now as many as 20.6 million Micro Small and Medium Enterprises (MSMEs) have been on boarding, and targeting 30 million MSMEs on boarding by 2024.

Finally, the Ministry of Tourism and Creative Economy has a sectoral e-catalog program, which facilitates MSMEs engaged in the tourism business and 17 creative economy subsectors to onboard in the sectoral e-catalog. []