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FORE Coffee has begun to expand into the international market by announcing the launch of its first outlet in Singapore which will open on November 9, precisely at Bugis Junction.
According to CEO and co-founder of Fore Coffee Vico Lomar in a press release received in Jakarta, recently said that Singapore’s strong growing coffee market offered attractive opportunities for them.
“Fore Coffee’s brand positioning strategy and menu reflect its role as an ambassador for Indonesian coffee culture in Singapore. “The superior coffee blends were created with a deep understanding of the exclusive tastes of Singaporeans, changing the local coffee landscape through an Indonesian lens,” said Vico.
According to research conducted in June 2023 in collaboration with Redseer, a strategy consultant, the Singapore coffee market is expected to grow at a compound annual growth rate (CAGR) of 5%, reaching 1,286 million US dollars in 2027. Singaporeans have a strong preference for coffee, on average – On average consume 6-7 cups per week, in line with Fore Coffee’s mission.
Fore Coffee believes in the maturity of the coffee market in Singapore, combined with the passion for Indonesian coffee beans, especially Arabica. With an understanding of local preferences and a commitment to innovation, Fore Coffee is poised to thrive in Singapore’s coffee landscape.
Fore Coffee’s expansion into Singapore centers around its flagship specialty drinks, from the beloved Palm Sugar Latte, to the Pandan Latte, and the innovative Butterscotch Sea-Salt Latte, these creations are carefully curated to align with local preferences.
Based on data and input from Flavor Group Discussions (FGDs), Fore Coffee created 16 core products to embrace the coffee culture in Singapore. By observing local nutritional guidelines, Fore Coffee empowers individuals to enjoy their beverages wisely, encouraging healthier individual choices with a wide choice of sweetness levels and milk variations.
Fore Coffee plans to market products starting at 4.5 Singapore dollars, a price that is considered affordable for the market there. In September 2023, Fore Coffee has established its position as a player on the Indonesian coffee map with a network of 150 outlets throughout Indonesia in a business journey of more than 5 years. [antaranews]
