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THE MINISTRY of Tourism and Creative Economy supports the fashion show “Gantari: The Final Journey to Java” which will be held at Prambanan Temple, Yogyakarta, as an effort to market Micro Small and Medium Enterprises (MSMEs) products made by traditional craftsmen in the form of batik, jumputan, and lurik woven fabrics. natural fiber raw.
According to the Minister of Tourism and Creative Economy, Sandiaga Uno during the Weekly Press Briefing which was held in a hybrid manner at the Sapta Pesona Building, Jakarta, explained that the Gantari fashion show: The Final Journey to Java is a collaboration between the Ministry of Tourism and Creative Economy and the Borobudur Authority Agency and LAKON Indonesia which will feature 125 collections. ready-to-wear cloth handcrafted by traditional craftsmen which will be demonstrated by 100 models.
“This event is also part of the commemoration of National Batik Day which falls every October 2. I hope this event can really help to encourage the preservation of culture, especially traditional Indonesian textiles which have been successfully realized in various forms. Not only in the batik and fashion sectors, Gantari involves 1000 creative economy players to reactivate the creative industry during this pandemic,” said Sandiaga Uno.
During the Weekly Press Briefing, MinisterSandiaga Uno was accompanied by the Deputy for Marketing of the Ministry of Tourism, Nia Niscaya, Founder of LAKON Indonesia Thresia Mareta, and Director of Creative Economy Marketing, Yuana Rochma Astuti.
The activity, which will be carried out in a hybrid manner at the Prambanan Temple Complex, will be carried out with a limited audience and strict health protocols and will be broadcast online on the Ministry of Tourism and Creative Economy’s Youtube, Play Indonesia, and Instagram Live Pesona Indonesia (@pesonaid_travel).
“The Ministry of Tourism and Creative Economy welcomes the initiation of LAKON Indonesia, which not only helps small and medium enterprises (SMEs) to market their products but also fosters and prepares them so that they can develop their businesses in the future,” Sandiaga remarked.
But when asked about UNESCO is not involved in this event, Nia Niscaya then replied thanks’ for remind us, but if we remember that October 2 is one of the important days for Indonesian culture, especially batik. Because, on that day batik was recognized as a world cultural heritage originating from Indonesia.
“The recognition of batik as a world heritage has been in effect since the United Nations (UN) Agency for Education, Science and Culture or UNESCO, established batik as Masterpieces of the Oral and the Intangible Heritage of Humanity on October 2, 2009. Even UNESCO considers batik to be inherent in Indonesian culture and is considered by the Indonesian people to interpret batik as a reflection of cultural diversity, which can be seen from a number of motifs. But we are still working on the event. Later, of course UNESCO representatives will be invited to watch this spectacular performance,” Nia explained.
The Gantari fashion show itself is a continuation of the ClothingKoe event, the previous presentation of LAKON Indonesia which was held on November 15, 2020 ago in the SCBD area, Jakarta. LAKON Indonesia also has the opportunity to collaborate with more parties, ranging from craftsmen, artisans, artists, designers Irsan, and architect Adi Purnomo. Thus, it is hoped that this event can have an impact on craftsmen, MSMEs, especially in the fashion industry and other creative industries as supporters to move, especially during this pandemic.
“We also want to convey the spirit that this pandemic does not weaken, but unites us to be able to move together in making reforms that will continue to strengthen Indonesia,” said Theresia Mareta, Founder of LAKON Indonesia.
Through this performance, LAKON Indonesia also wants to pay respect to women who have an important role in the inheritance of cultural and ethical values. As well as traditional artists who have faithfully devoted themselves to the world of art they love. LAKON Indonesia does not only present traditional clothes or fabrics, but also presents Indonesian culture and traditions which have very high and deep values. [traveltext.id]
