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STARTING its work in 2024, IKEA will officially add an office building with a future feel in Alam Sutera. This renovation took place smoothly and was an important step to serve IKEA’s vision and mission and especially aims to support Indonesia’s locally made products with IKEA Bangga Produk Lokal program.
According to Raushanfikr Qhaumiy, Chief Representative Office and Business Development Manager IKEA Supply AG, said the expansion of offices at locations is also a matter of effectiveness. We always give the best to customers. Since the first IKEA opened in Alam Sutera in 2014 and now there are 7 stores and 20 pick up points and empowering local entrepreneurs.
“Through our business, we build partnerships with local producers to improve the standard of living of local people,” said Raushanfkr.
Meanwhile, Giavar Safaverdi, Supply Area Manager Southeast Asia, proudly said that despite the many challenges in 2023, IKEA’s sales results for Southeast Asia, including Indonesia, showed positive signs. Activities such as product development, procurement of goods, and supply chains run like a “roller coaster”. Our mission is to provide the best for retailers and customers.
Likewise, Angelica Lejonberg, Head of Trade and Promotion Sweden Embassy in Jakarta, stated that Sweden is currently developing a strategy to expand its technology and retail products to Southeast Asia, including Indonesia.
“We at the Swedish Embassy have formed a platform that really fits the need for a green transition, which we can find in Indonesia. With the techniques and industry that we have in Sweden,” Angelica Lejonberg stated.
Apart from that, according to Bagas Hapsoro, Indonesian Ambassador to Sweden for 2016-2020 stated that Sweden has one of the best business models. Its focus and commitment to sustainability is also worthy of appreciation.
“I am sure that IKEA will continue to make various environmentally friendly efforts, starting from using 60 percent of product materials that come from renewable resources, implementing environmentally friendly technology in all IKEA stores, to various social initiatives,” Bagas remarked.
Bagas further suggested that IKEA prepare and take advantage of the opportunities that will occur in 2024. The retail sector plays an important role in the economies of both countries. To Mr. Raushanfikr and the IKEA Team, congratulations on the inauguration of the renovation of the IKEA Supply building.
Bagas Hapsoro hopes to see more Swedish and Indonesian retail brands shining on the world stage. The event continued with a review of the new office space which is ideal for environmental preservation and security.
Indonesian Terrace
Meanwhile, Kerniawati Sjarif, retail representative regarding IKEA’s support, explained about also supporting local small and medium enterprises (SMEs). In collaboration with the Central Ministry of Cooperatives and SMEs and the local government SME Service, IKEA provides a special area for SMEs called Terrace Indonesia.
A special area for SMEs to promote and display their products to help develop their business. IKEA wants to contribute more to the local community,” said Kernia.
IKEA is very committed to increasing the empowerment of small and medium entrepreneurs. Apart from that, IKEA also provides product design training, improving production skills, consistency and quality control provided by IKEA to APIKRI members.
Since May 5 2023, IKEA Indonesia has been running the ‘IKEA Bangga Produk Lokal’ or IKEA Proud of Local Products program. This program aims to support locally made products that can have a positive impact on society and the environment and help promote high quality Indonesian products to the global realm.
The “IKEA is Proud ofLocal Products” program is in line with IKEA’s climate and sustainability vision, including strengthening its social commitment to contribute to society fairly and equally to overcome inequality. [traveltext.id/photo special]
