INDONESIA is a premium partner or priority partner in the 2020 Outbound Travel Mart (OTM) tourism exhibition in the city of Mumbai as an effort to promote tourism to the public in India.
According to the Director of Regional Tourism Marketing II, the Tourism and Creative Economy Agency, R. Sigit Witjaksono in Jakarta, recently said that OTM activities will be utilized to inform the tourism industry and the Indian public about Indonesian tourism.
“The Indian public needs to know that Indonesia is not only limited to Bali. There are many tourist destinations that are not less interesting scattered throughout Indonesia. This of course is good news not only for Indian tourists but also tourism businesses because there are more opportunities to develop their businesses,” he said.
OTM is a tourism exhibition that was held at one of the largest exhibition centers in the city of Mumbai, namely at the Bombay Exhibition Center, recently the promotion directly targeted tourism practitioners and a wide audience of India. Through the event, the Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency strives to continue actively working on the Indian market.
“Indonesia is again promoting a variety of tourist destinations, especially 5 priority destinations in India, by participating in this event. The OTM tourism exhibition is a business to business and business to consumer tourism exhibition, where the first two days focus on business transactions between sellers and buyers,” Sigit said.
The event was visited by the public (consumers) who participated directly in the pavilions at the exhibition to look for attractive offers to various destinations around the world. In this participation, Wonderful Indonesia is not only trying to increase its target selling through selling tour packages but also trying to showcase Indonesian culture and hospitality through traditional dance performances, serving typical snacks and original Indonesian coffee by baristas who are ready to present Indonesia’s image as a favorite destination.
“There is something special in this exhibition, where Wonderful Indonesia has the honor of acting as a premium partner. As a premium partner, Wonderful Indonesia had the opportunity to get a “maximum exposure” by displaying the Wonderful Indonesia logo in every corner of the exhibition hall and getting the largest land at an exhibition of 300m2,” he added.
Meanwhile, according to Agus Saptono, the Indonesian Consulate General for Mumbai said that Indonesia’s aggressiveness in promoting to India is inseparable from the good performance of Indian tourists visiting Indonesia recently. Based on the latest data, the number of Indian tourists visiting Indonesia in the January-November 2019 period was 595,289, an increase of 11.19 percent from the same period in 2018 of 536,267.
This is precisely what attracts many Indonesian tourism actors to increasingly actively promote tourism to India. As many as 38 Indonesian tourism industries, consisting of travel agents/tour operators, hotels, airlines, restaurants and others, joined the 2020 Wonderful Indonesia OTM pavilion.
This number increased from 30 participants at the Wonderful Indonesia participation in the 2019 OTM. “Given the enthusiasm of the industry and buyers to the Indonesian Pavilion, the organizer of OTM expressed interest in the future to be able to hold an OTM exhibition in Indonesia,” Agus concluded.
One of the results of participating in the 2020 OTM activity was the potential for foreign exchange income of US$86.69 million or around IDR1.178 trillion obtained from the potential of foreign tourists generated as many as 56,894 visits (PES India 2018 = US$1,523.62/pax at US exchange rates US$1 = IDR13,600). [traveltext.id]